ESG

Brand Management

Enhancing Brand Value

Recognized as a Best Taiwan Global Brand for 13 consecutive years with a brand valued at US$544 million

Delta announced 2010 as the Brand Inauguration Year, and applied innovation and a grander perspective to create an outstanding brand image, while supporting more sustainable corporate development. We continue to adapt to the changing world by embracing diversity and actively implementing our brand slogan of "Smarter. Greener. Together." "Smarter" represents Delta's core competencies in energy-saving technology and automation, and its continuous development of intelligent and efficient solutions. "Greener" represents Delta's corporate mission it has upheld since its founding. "Together" is Delta's business philosophy for establishing long-term partnerships with customers.

Since 2011, Delta has been listed on Interbrand's brand valuation of the Best Taiwan Global Brands for 13 consecutive years with stable growth in brand value. In 2023, Delta's brand value increased to 544 MUSD, which was a significant increase of 28% compared to 2022 and a record-high growth rate.


  • Delta has been listed on Interbrand's brand valuation of the Best Taiwan Global Brands for 13 consecutive years

  • Delta received the Best Taiwan Global Brands award with 11 consecutive years of growth in brand value. Chief Brand Officer Ms. Shan-Shan Guo accepted the award on behalf of Delta.

  • Becoming an ESG Brand

    In response to global green energy developments, Delta has actively expanded in data center power supply and cooling solutions, industrial automation, building automation, EV powertrain systems and charging solutions, and renewable energy based on its core technical capabilities in power management. Delta continues to develop innovative technologies to attain our zero carbon targets and become an ESG brand. In addition to improving product energy efficiency, and promoting energy-saving solutions and green buildings, Delta formulated long-term strategies and goals to achieve net-zero emissions in its global operations by 2050, and pledged to reduce Scope 1 and 2 carbon emissions by 90% compared to 2021 levels before 2030. We have reduced carbon emissions by 39% in 2023. Delta has also implemented an internal carbon pricing system and invested carbon fee funds in carbon reduction projects to encourage low-carbon innovation. Delta shared its experience with the world to reduce carbon emissions together at the COP28 UN Climate Change Conference in Dubai in December 2023.

  • Delta co-organized a side event at COP28 with FICCI and the German Carbon Trading Association.

  • Internal Brand Communication: Consolidating Employee Consensus

    Delta has issued its Brand News bi-monthly for more than 10 years and continues to share Delta's branding practices and operations in different parts of the world. We launched the digital version of our bi-monthly newsletter a few years ago and have enhanced our video and social media connections. These creative measures enrich our employees' reading experience and we also encourage employees to share the achievements of the Delta brand to more external partners.

    Delta's Brand Management and Human Resource Divisions work together to organize regular brand training courses on the development history of the Delta brand, brand positioning, and ESG sustainability actions. We help every employee understand the connection between Delta's core values and businesses and incorporate them into their DNA so that they become spokespersons for the Delta brand. We hope to work with internal and external partners and continue to enhance Delta's brand for the new era.

  • Chief Brand Officer Ms. Shan-Shan Guo recorded brand training courses and discussed Delta's transformation and brand value.